BLITS – Centre-du-Québec: Compassion campaign

Septembre 1st, 2011

Today, thanks to more effective anti-retroviral treatments, people living with HIV have a much longer life expectancy. It is therefore important for them to be able to count on an open and respectful society in order to live their lives to the fullest.

Unfortunately, this is not always the case. A large part of our society lacks the necessary information and still considers HIV to be a shameful disease. The result of such stigma is that many people living with HIV are socially isolated, even reticent to seek health care or other services.

Let’s change these beliefs and openly declare that we belong to a group we hope will be as large as possible: the group of those who show their openness to people living with HIV.

The red ribbon of the fight against HIV/AIDS joined to the heart signifies that at the centre of this fight there are human beings, with beating hearts, who are active members of our society.


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