BRAS-Outaouais: Valentine’s Day prevention campaign

February 7th, 2014

30ansSexually transmitted infections (STIs) have dramatically increased in Canada in the past few years. The highest rates of infection are observed in young people 15-24 years of age.

The Outaouais region is not immune from this reality. The data in a 2010 report on the health status of the region’s population are alarming. For example, in the past decade, the number of cases of chlamydia has doubled and that of gonorrhea has quintupled.*

All year long, BRAS-Outaouais works on sensitization and prevention of STIs and HIV. The celebration of love during the Valentine’s Day period provides a particularly good opportunity to talk about condoms – with humour. This is how the BRAS-Outaouais Valentine’s Day campaign demystifies the use of condoms. Targeting youth, the organization hands out postcards with a condom attached to the back, and distributes sensitization coasters in a dozen bars, restaurants and sex shops in Gatineau.

For the 2014 edition, the organization is also mobilizing in high schools in the region, giving out place mats destined for their cafeterias. BRAS-Outaouais is planning to distribute 4,000 of these during the campaign.


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